5 Tips for Writing Product Descriptions That Sell [Plus, 3 Examples]
What to Do Before You Write a Product Description
If you have an amazing product to sell, you have to create a captivating and engaging product description to not only tell potential customers what the product is but why they should buy it. Your product description is one of the most powerful pieces of writing for your business because it offers the opportunity to explain what you have to offer and why we can’t live without it.
One of the biggest mistakes people make when writing a product description is merely explaining the product with no emotional appeal or flair. Sure, you need to say what the product does, but you also have the opportunity to connect and engage with a potential lifelong customer.
Sitting down to write the ultimate product description can be daunting. That’s why I’ve compiled a list of 5 tips to make the process easy, fast, and effective. Make sure to read to the end because I’m sharing 3 amazing product description examples and what I love about them.
My 5 Easy Tips to Write a Captivating Product Description
1. Write Product Descriptions for Your Defined Audience
Before you start writing your product description, you will need to define your audience and ideal buyer. Think about what type of person would want to buy your product. How do they speak? Are they funny or serious? What is the problem they’re looking to solve? Casting a broad audience net can actually hurt you in the long run, so make sure to tailor your product description to the specific person who will identify with your brand and become a lifelong fan.
2. Embody Your Brand Voice in Your Product Descriptions
Chances are some other company is probably selling a very similar product to you. So, how do you stand out online and on store shelves? You need to channel your brand voice and convey your product message in a unique way that makes it shine. Don’t be afraid to use your voice. While not everyone may like the tone and theme of your brand, your ideal customer will.
3. Hook Readers with Words That Spark Imagination
Since your potential customer hasn’t used your product before, you have to use words that spark the imagination. Try adding elegant descriptors, including words that convey feeling and emotion, and telling a story in the product description. The more vivid and personal your description is, the better! Some great words to use are luxurious, effortless, amazing, or powerful. While these words are simple, they get to the point and easily communicate your message.
4. Call Out the Product Benefits in Your Description
Don’t forget to directly call out the benefits of your product in the description! Business owners sometimes get wrapped up in the details or logistics of their product and forget to include the benefit to the customer. Why? As the seller, you probably think the benefit is obvious. Don’t assume your potential customer knows how your product will improve their life. Bullet points are also a great way to get this information across clearly and directly.
5. Invite Customers to Purchase or Learn More
Give your potential buyer a little nudge to make a move. Sometimes simply asking a customer to buy, try, or learn more is enough to get them to act. Make sure to include a call to action on your product web page, especially if you have a limited time sale, a trial offer, or a promotion like free shipping.
3 Examples of Product Descriptions I’ve Written and Why I Love Them
Product Description Example #1 - The Rebel
Ride for Freedom: The Motorcycle Tee Collection
There’s no other feeling out there that can compare to jumping on your motorcycle and speeding off to wherever the road takes you. There’s only one word for it: freedom. And, who doesn’t want a little slice of freedom for themselves?
It’s time to break free from the bull sh*t suit and tie. Take that freedom you get from the open road and wear it proud. Get a damn tee shirt.
Our jersey tees are designed by one of our own, so you can trust they’re done right. We’re made by bikers for bikers.
These soft tees feature broken in washes that are comfortable from day one and made to outlast you and your bike. We source the highest quality materials and trust craftsmen in Portugal to get every stitch right.
Enjoy free shipping and a 2-year warranty on all of our tees. (Trust us, you’ll be wearing them for many awesome years ahead.)
Why I Love This Product Description: This description for a motorcycle brand t-shirt line appeals to a rebellious spirit. The reader can imagine a new life as a biker and act on emotions that may be repressed in their day to day life. Plus, the description calls out quality and invites a risk-free purchase with free shipping and a warranty.
Product Description Example #2 - The Romantic
The Casablanca Casanova Candle
The interwoven aroma of fine leathers, sweet tonka beans, and rich spices fill the thick air of busy market streets under the Moroccan stars. Here, old flames dance once again. Meet me in the riad at midnight— the secluded courtyard temps with its sweet perfume of swaying bergamot trees and dewy rose gardens. The embrace is as familiar as the night and as rare as the most exotic spice.
This fragrance contains dark notes of leather, sandalwood, and rosewood, and it is cut with the freshness of bergamot.
Designed & hand-poured in the United States.
The wait is almost over.
Subscribe for details on our new signature scent experience.
Why I Love This Product Description: Products like candles are difficult to sell online because you can’t smell them! This description not only gives the scent notes but also conveys the romantic mood that the candle can set when lit. While this description is for a product that hasn’t been released yet, the reader is invited to subscribe for the email announcement, sales, and new offerings.
Product Description Example #3 - The Helper
Chill Panda CBD Oil
The panda doesn’t worry about upcoming deadlines, the “Sunday Scaries,” or anxiety. The panda knows how to channel positive energy, unwind, and rest easy. With Chill Panda Full Spectrum CBD oil, you can relax like the panda too.
Our top-quality and organically harvested CBD oil is fast-acting to target anxiety, pain, and poor sleep quality. Made from hemp grown locally in Colorado, our CBD oil goes through the processes of extraction, distillation, and 3rd party lab testing to ensure the highest quality product that is safe, effective, and in with the legal THC regulation of 0.03%.
Our Natural, Pina Colada, and Orange Cream flavors taste great and are perfect for smoothies, teas, or on their own. It has never been easier to combat anxiety pangs, restless nights, and stressful workdays.
Are you ready to live like the panda and unlock a stress-free lifestyle the natural way? Order today.
Why I Love This Product Description: Sometimes, a direct description is best. This easy to follow product description addresses a problem and offers an easy solution (that comes in multiple flavors)! The benefits are directly laid out, and the reader can imagine themselves both using the product and benefiting from it. Plus, they are directly invited to purchase and try.
Did You Love These Product Descriptions Too?
Well, I’m flattered, because I wrote them! If you want me to write your business’s product descriptions, send me an email, and let’s get started. If you just have a question or need some inspiration, I can help with that as well.
Let me write your product description for you and share your voice.
Contact Me Try Highlighting Your Product in a Blog!
Blogs are a great way to show off your product, business, and personality. In fact, they are the number one way to build customer trust online.
Find Out How Many Blogs You Should Post Every Month