Blogging Tips for Realtors
Start a Blog for Your Realty Business with These 5 Easy Real Estate Blog Ideas
When it comes to real estate, we know it’s all about location, location, location. And when it comes to marketing your realty business, that location is online! Today, future homebuyers and sellers go to the internet to find a realtor they can trust. Online first impressions are key to closing the deal. After all, home buying and selling is a major moment in someone’s life, and your future client will want to make sure you’re the right fit. As a real estate agent, it is your job to stand out online and make sure your business is seen. Unfortunately, you can’t place a sign in the vast front yard that is the internet. Don’t worry! Blogging is a great way to build SEO for your website and drive traffic to your real estate business while positioning yourself as a trusted expert in your field. Let’s review some essential blogging tips for realtors and some easy real estate blog ideas to get you started!
Why Other Advertisements Aren’t Enough to Market Your Real Estate Business
Here’s why social media and ads can fall flat.
Social media channels can be difficult to grow, especially for real estate agents. Of course, we see celebrity realtors showing off luxury multi-million-dollar homes that everyone wants to get a peak of. However, for agents working in lower price brackets, there’s less incentive for someone to hit follow.
Social media posts are short-lived, and users are passive. The average Instagram post is only good for 24 hours, and then it is dead. Plus, users on social media aren't really serious about buying a home. Social media users are your digital looky-loos.
Ads and billboards can be expensive and yield limited results. Have you ever called someone because you saw their face on a billboard? Ya, neither have I.
Why Real Estate Blogging Will Build Your Realty Business
Here are the benefits of blogging for small businesses.
Blogs provide answers and information to the questions people are asking online. Writing on a topic will not only establish your authority on the subject but will also get you seen in search results.
When you write a blog that answers potential clients’ questions, you start building a trusting relationship before your first appointment. In real estate, trust is everything!
Blogs are sustainable and continue to build growth. Unlike social media posts that expire, a blog becomes more powerful as it ages online. This means more readers and more referrals!
The bottom line—blogging is the best form of content marketing to get results. So it’s time to start creating engaging and informative blog posts. As a professional blogger, I have helped businesses across the country get their blogs noticed. Here are some crucial tips for real estate agents looking to get started blogging.
Blogging Tips for Realtors That Other Writers Won’t Share
Here are my top 3 tips for creating a successful real estate blog.
#1 Use Captivating Headlines, Easy to Read Bullets, and Simple Language
As a real estate agent, you know just how busy people can be during the workday. Don’t stress them out with a wall of complicated text about loan applications! Instead, break your blog down into sections with captivating headlines, simple language, and easy-to-read bullet points where appropriate. Your future clients will appreciate you saving them time and getting straight to the point.
#2 Appeal to a Local Audience
Real estate is largely a locally-based business, so keep your blogs hyper-focused on your community. For example, talk about the market specifically in your town rather than national trends. While it’s good to mention larger trends, they may differ from your local market. Plus, your city is a great keyword. Referring to your town in your blogs will help people find you online.
#3 Pick a Keyword and Stick to It
A keyword is essentially the topic of your blog, and using a keyword in the title and text helps Google and websurfers find your blog post. For example, “San Antonio real estate tips” and “San Antonio neighborhood guide” are both great keywords for realtors in San Antonio to get discovered. While there are many keyword strategies out there, remember this one tip. Keep your blogs limited to one specific topic at a time. This will make them easier to write, for Google to index, and for searchers to find.
5 Easy Blog Post Ideas for Realtors
Don’t fall victim to writer’s block. Here are 5 topics for your real estate blog.
1. Explain the Home Buying or Selling Process
Before someone dives into the home buying or selling process, they will want to know more about it. Be the resource they need before they even hire you to be their realtor. Explaining the process will show your expertise, build trust, and attract new clients.
2. Tell People How to Apply for a Loan
Loans are scary. Help your future buyers through the application process with a few tips and advice. You can even give a shout-out to your preferred loan officers! Your prospective clients will appreciate the helpful advice and local referrals.
3. Create a Neighborhood Guide
The number one thing people moving to a new city want is a neighborhood guide! Neighborhood guides generate a lot of search traffic and are beneficial resources for both local and out-of-town clients. As the expert, you can provide neighborhood restaurant recommendations, school information, and attractions.
4. Write Home Buying and Selling Checklists
Buying and selling a home is a complicated process with a lot of steps. As a realtor, you know what clients should be doing along the journey. Help them stay on track with buying and selling checklists. Remind them to submit change of address forms, purchase moving boxes, and change the locks on their new homes. While this may seem like common knowledge to you, many of your clients will probably miss a step or two and appreciate the reminder.
5. Give Interior Design and Staging Advice
Finally, don’t be afraid to branch out and provide advice outside of buying and selling. As a realtor, you see hundreds or thousands of beautiful homes every year. Give interior design and staging advice so your clients can make their homes look their best.
Are you ready to start your real estate blog?
Creating a real estate blog can seem like a daunting task, requiring a lot of work! It is recommended that real estate professionals blog at least two to four times per month and for blog posts to be around 1,000 words long. It may take a long time to write a blog post. As a real estate agent, it may seem impossible to fit this into your demanding schedule. I can help. I’ve helped businesses across the country create informative and engaging blog posts. Let me help you share your real estate expertise and provide a resource to your clients.
Let me write your blog and share your voice.
Contact Me