Blogging Tips for Landscapers

Start a Blog for Your Landscaping Business With These 5 Easy Landscaping Blog Ideas 

Growing a garden? No problem! Growing your landscaping business’s online presence? That can be a challenge. Don’t worry if you lack a green thumb for SEO. Plenty of blogging opportunities and strategies for landscapers can help maximize your web presence and make your business blossom online. Let’s review some essential blogging tips for landscapers and some easy landscaping blog ideas to get you started!  

Why Other Advertisements Aren’t Enough to Market Your Landscaping Business 

Here’s why social media and print ads may not be the right fit for your marketing garden. 

1. Social media channels can be difficult to grow if you don’t have time to nurture them. As a landscaper, you want your hands in the earth, not tied to a phone. 

2. Social media posts are like annuals—short-lived. The standard post only has a lifespan of around 24 hours before it loses traction. However, you want your marketing garden to bloom year-round.     

3. Neighborhood flyers and direct mailers make more significant impacts in the composting bin than for your business. Your customers want something useful, not sales-y.     

Why Landscape Blogging Will Build Your Landscaping Business 

Here are the benefits of blogging for small businesses. 

1. Landscaping blogs provide answers to the gardening questions people are asking online. Writing on a topic will establish your authority on the subject and get you seen in search results. 

2. When you write a blog that answers potential clients’ questions, you start growing a relationship before the first call. 

3. Blogs are sustainable and continue to grow. Just like an oak tree, your blog will be making an impact online years after you hit publish.  

The bottom line—blogging is the best form of content marketing to get results for your landscaping business. Now, it’s time to start creating engaging and informative blog posts. As a professional blogger, I have helped businesses across the country get their blogs noticed. Here are some crucial tips for landscapers looking to get started blogging. 

Blogging Tips for Landscapers That Other Writers Won’t Share

Here are my top 3 tips for creating a successful landscaping blog. 

#1 Catch Their Eye With Vibrant Headlines

Headlines in a blog are like blossoms in a flower bed. They catch attention and draw people in to get a better look. Creative and informative headlines will capture your readers’ attention and give them a good idea of what your blog is about. Remember, your headlines should also tell a story and provide enough information for the skimmers out there. Unfortunately, we don’t all have time to stop and smell the roses. 

#2 Cultivate a Local Audience

Chances are, you will be most interested in growing a local audience for your landscaping business. Write for your region, city, or even target neighborhood. For example, discuss what plants grow best in your state or popular landscape trends in your local area. Make sure to include your city, state, or neighborhood as keywords in each blog. 

#3 Grow Your SEO With Keywords 

Keywords are the seeds that allow your blog to blossom. There is a lot of information on keywords out there, and choosing them can feel overwhelming. Here is a simple tip—keywords are just the topic of your blog! Think of them as the guiding subject of your posts. Make sure to make your keywords specific to what you are talking about and where your business is located. For example, “best flowers to grow in San Antonio” is an excellent long-tail keyword that Google can use to index and show your blog to web surfers.  

5 Easy Blog Post Ideas for Landscapers  

Don’t fall victim to writer’s block. Here are 5 topics for your landscaping blog. 

1. How to Grow the Best Lawn on the Block 

Create a step-by-step how-to guide for growing and maintaining the best lawn on the block. Your customers will see how much work is involved and reach out to you for help.

2. Tips for Starting a Vegetable Garden 

Growing vegetable gardens is a huge trend right now, which means people in your area will be searching for ideas. Give them a list of the best vegetables to grow in your region and helpful tips for getting started.  

3. The Top 10 Plants to Grow in Your Region  

If anyone is an expert on what to grow in your region, it’s you! Create a list of the top 10 plants to grow in your area. If you also run a plant nursery, suggest plants that you sell so your neighbors can purchase them from you. 

4. How to Treat a Pest Infestation 

Pests are the biggest problem any gardener will face. Offer tips for treating a pest infestation and offer your services as a helpful solution.  

5. Why You Should Hire a Landscaper 

Finally, it is ok to brag about your business on your blog sometimes! Future customers who have handled their landscaping on their own may be grappling with the idea of hiring it out. Create a list of all the reasons why you should bring in the professionals.  

Are you ready to start a blog for your landscaping business? 

Creating a landscaping blog can seem like a daunting task, and it does require a lot of work! It is recommended that landscape professionals blog at least two to four times per month and for blog posts to be around 1,000 words long. Writing a blog post may take a long time, especially if you are a first-time blogger. As a busy business owner, it may seem impossible to find the time. 

Don’t worry. I can help! I’ve helped businesses across the country create informative and engaging blog posts. Let me help you share your landscaping expertise and provide a resource to your clients.  

Let me write your blog and share your voice. 

Contact Me