A newsletter with a cult-level following
Your audience is everything—and it is all about quality over quantity following. We worked closely with this client to ghostwrite a monthly newsletter coming from the owner and principal of a nationally recognized interior design firm.
How We Did It…
Intimate 1:1 consulting sessions to discuss ideas, trending topics, and personal experiences packed with sharable value
Working to develop a branded style guide of phrases and structure to mimic our client’s natural speaking tone
Writing and sending newsletters on a set schedule, leaving readers wanting more
This project is private, but we will share the feedback from our client and loyal readers.
From a Reader…
“I just wanted to tell you how much I love [your newsletter]. The love and deep knowledge you have of your craft always shine through, and you're a fantastic writer! I'm currently in the middle of a midlife pivot — from fashion designer to interior designer. After 15 years in the fashion and apparel industry, I realized it was a shoe that never quite fit. Now, I'm working on a certification in interior design online via Parsons. It's exactly what I want to be doing at this point in my life. And your newsletter has become a rich supplement to what I'm learning in my classes. I LOVE that you bring film examples into the discussion. I've had so much fun watching and noticing! And your deep dive into the origins of different design styles is fascinating.
Anyway, I hope you continue writing [your newsletter], because I can't live without it! Thank you for being so gracious about sharing your extensive knowledge with all of us.”
From the client…
“Drew is the ghostwriter behind my monthly newsletter. And this marketing piece has developed a small and powerful audience. I’ve had prospective interior design clients call me up, ready to invest over $100,000 in their space because we’ve already established this sense of trust, rapport, and expertise.”