Blogging Tips for Architects
Start a Blog for Your Architecture Firm with These 5 Easy Architecture Blog Ideas
As an architect, you know that a well rounded and diverse portfolio of projects is essential for setting your architecture firm apart from the competition. However, a beautiful portfolio of images and drawings is not enough to get your firm discovered online. The problem with digital portfolios is that they typically are not very SEO friendly, meaning they are not search engine optimized to be discoverable on the web when potential clients look for businesses like yours. Creating a consistent blog is the best way to give your clients information and raise your website’s SEO score. Let’s review some basic blogging tips for architects and some easy architecture blog ideas to get you started!
Why a Portfolio isn’t Enough to Market Your Architecture Firm
Images and short descriptions don’t provide a high enough word count and keywords to raise your SEO score. Search engines won’t catalog your portfolio of photos, but they will suggest your blog posts.
A portfolio may look beautiful, but it doesn’t answer the questions your potential clients are asking.
A portfolio doesn’t build a personal connection with potential clients. It may even intimidate them.
Why Blogging Will Get Your Architecture Firm Discovered
Blogs provide answers and information to the questions people are asking online. Writing on a topic will not only establish your authority on the subject but will also get you seen in search results.
When you write a blog that answers potential clients’ questions, you start building a trusting relationship before your first meeting.
Blogs are a great place to show your knowledge, expertise, and personality. While a portfolio may intimidate someone new to the architectural process, a blog can help make them feel at ease and confident.
Now that you know a blog is necessary for your architecture firm to get discovered online and build trusting relationships with future clients, it’s time to start creating engaging and informative blog posts! As a professional architectural design writer and blogger, I have helped architects across the country get their blogs and firms noticed. Here are some crucial tips for architects looking to get started blogging.
Blogging Tips for Architects That Other Writers Won’t Share
#1 Use Captivating Headlines, Easy to Read Bullets, and Engaging Details
Some readers will come to your blog for quick answers to their architecture questions, while others will be looking to read up on all the details. Make sure to write for both audiences. Utilize headings, subheadings, and bullets to make information access quick and easy and fill these sections with interesting details and comprehensive information. Don’t forget to include photos of your work and drawings to help convey your point!
#2 Know Your Audience
Remember also to use terms that your audience will understand. Ask yourself if you are appealing to couples building their first home or executives making decisions on corporate and commercial expansion projects. These people will arrive expecting different styles of writing and levels of detail. When using industry-specific terms, define them so your audience can keep up and not lose interest in the piece.
#3 Explain Everything
As an architect, you are an expert when it comes to designing and building beautiful structures and homes. However, the people reading your blog probably are not. Don’t overestimate the knowledge and background of your audience. Sometimes simple topics are the best for SEO. When choosing a blog topic, narrow your scope and explain all there is to know about the topic. You can even break one topic into subcategories for more content. Instead of writing one blog about all types of roofing, you could write one about flat roofs, one about pitched roofs, and one about roofing materials.
5 Easy Blog Post Ideas for Architects
1. Explain the Process of Working with an Architect
People looking to hire an architect for the first time are searching for this! Most people don’t know how the architectural process works, and they want to be informed before hiring a firm. Capture those leads and show off your expertise as well as your personality.
2. Showcase Your Favorite Architecture Project
Take a section of your portfolio and expand on it. Explain the project, why you enjoyed working on it, challenges you overcame, reasons for material selections, and more. People with similar projects will love getting an inside look. A blog like this is also a great place to incorporate reviews from your past clients!
3. Explain an Architectural Style
What elements make a Craftsman house? What finishes are appropriate for a Mid Century Modern design? Explaining the history, details, and features that make up a design style will help inform potential clients and establish your authority in that specific design niche.
4. Highlight Your Favorite Buildings or Architects
Who inspires you? What is your favorite building? Sharing this knowledge will help people understand your design background and the influences that go into your work. People online also love sharing blogs like this, making these topics great for generating exposure.
5. Create Architectural Glossaries
When people decide to enter the architectural process, they often need to catch up on terms and definitions. Be the resource your clients need! Creating categorized glossary blogs will help potential clients feel more confident and informed when discussing the process with industry professionals.
Are you ready to start your architecture blog?
Creating an architecture blog can seem like a daunting task, and it does require a lot of work! It is recommended that businesses blog at least two to four times per month and for blogs to be around 1,000 words long. Architecture is already a demanding career, so your firm may want to consider getting outside help. I’ve helped architects and architecture firms across the country create informative and engaging blog posts. Let me help you get your firm’s voice and opinions out there.
Let me write your blog and share your voice.
Contact Me